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WHY

Sunset Founders Picture

The status quo is not good enough.

We’re here to challenge outdated standards in the industry. By merging technology with community, we create a new level of performance that’s intuitive, inclusive, and driven by the real needs of riders.

Our goal: to break down barriers and create a future where performance is no longer limited by your gear.

PORTAL-FIN by WAY watersports

OUR VISION

"Technology unites."

We believe in the power of innovation to connect riders worldwide, push performance to new heights, and shape the future of watersports.

By combining performance-oriented technology with real rider feedback, we break barriers and create gear that truly makes a difference—because every rider deserves gear that evolves with them.

Kitesurfing Kiteboarding Bigair WAY watersports

OUR MISSION

"Let's push technology
so we can push the sport."

Kitesurfing Kiteboarding Bigair WAY watersports
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We are redefining what’s possible in kitesurfing by developing gear that enhances your ride in a way you can feel. Our focus is on smart design, real innovation, and a rider-first approach—so every session becomes an opportunity to progress.

By breaking industry norms and working directly with the community, we create equipment that unlocks new possibilities on the water, giving every kiter the confidence to push their limits.

Kitesurfing Kiteboarding Bigair WAY watersports
Kitesurfing Kiteboarding Bigair WAY watersports
Kitesurfing Kiteboarding Bigair WAY watersports

HOW

HOW

Innovation starts at the source: the rider.

Our approach is built on:

CROSS-BRAND COMPATIBILITY

Designed to integrate smoothly with your existing setup

RIDER-DRIVEN DESIGN

Shaped by those who push the sport forward

 

SMART PERFORMANCE TECHNOLOGY

Engineered for control, power, and progression on the water

THIS IS US

WHAT

Kitesurfing Kiteboarding Bigair WAY watersports

Our products aren’t just equipment—they’re a mindset. Tools designed to elevate your ride, expand your potential, and evolve with you.

Built on real rider feedback and driven by a passion for progression, our gear blends precision, innovation, and purpose.


Because true impact goes beyond performance—it's about empowering a new generation of riders through meaningful design.

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